In the following infographic, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into your program to drive the results that matter most to your company.
When choosing which brands to engage with on a regular basis, consumers consider whether or not the brand’s values line up with their own. Though taking a public stance on social and political issues can involve risk, new research suggests that vocalizing your beliefs through content can create strong brand salience with your target audience.
When done correctly, values-driven content can help companies drive brand sentiment, brand loyalty, and increased sales.
In the infographic below, we share best practices for creating compelling content around the topics and trends that matter to your brand:
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